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Thursday, November 10, 2022

COPYWRITING VS CONTENT WRITING: HOW DO THEY DIFFER?

 

COPYWRITING VS CONTENT WRITING: HOW DO THEY DIFFER?

When it comes to writing, in business, most people tend to mistake copywriting for content writing and vice versa. This has led to the two distinct words being used incorrectly and interchangeably. 

When it comes to being used as marketing copies for businesses and brands, both copywriting and content writing share the same similarities, but knowing and understanding the difference between the two can help your business or brand not just create a marketing copy, but one that is designed to meet its needs.

If you don't know the difference between copywriting and content writing, you might probably want to read this article to know more about them. 


What is Copywriting?

Copywriting is the marketing or advertising of a product or service through text. It is usually used to create awareness about a particular product or service and convince people to make purchases. To be a successful copywriter, one has to be skilled at crafting messages that are convincing enough to influence a target audience to take a purchasing action. 

Some forms of copywriting are taglines, landing pages, billboards, brochures, radio scripts, landing pages, email campaigns, sales emails, social media posts, social media ads, website menus, and PPC ads, to name a few.


What is Content Writing?

Content writing is the use of written materials to inform an audience about a particular issue in a particular field. These written materials are usually produced for websites and social media to generate traffic on the web and increase the engagement of customers in general. 

Some forms of content writing are e-books, webpages, blogs, email newsletters, and newspaper articles, to name a few. 


Similarities between Copywriting and Content Writing

Even though copywriting is significantly different from content writing, there are still certain things they share in common, some of which are;

1. Writing:- Although the reasons or goals of their writings might be different, copywriters and content writers both use writing to pass across their messages to their audience. Writing is one of the major similarities shared by both copywriting and content writing. 

2. Message or information: both copywriting and content writing pass across messages or information. Although their methods of doing this differ, both copywriting and content writing are primarily used to pass information to a target audience. 

3. Quality contents:- both copywriting and content writing are made up of quality contents. Copywriting requires quality content to convince or influence an audience into buying a product or paying for a service, and so does content writing, to provide information to a target audience on a particular issue or topic. 


Differences between Copywriting and Content Writing 

Now that you know the areas in which copywriting and content writing share certain similarities, what are the differences between the two? 

1. Purpose:- The major difference between copywriting and content writing is their purpose. While the former is written to promote, sell, or advertise a product or service, the latter is written to engage and pass along information. 

For instance, if a copywriter is writing to a target audience, let's say a group of women suffering from malaria, the purpose of the message will be to sell malaria drugs to them, but if a content writer is writing to that same target audience, their purpose will be to inform them about the dangers of malaria and how to prevent it.

2. Length:- Copywriting is usually short in terms of the number of words used, compared to content writing, which requires a long length of words. What copywriting does basically is to sell, and as such, its contents are usually short and straight to the point. Content writing, on the other hand, is informative and requires a lot of words to be able to cover every area of an issue or topic. 

So another area in which copywriting differs from content writing is in its length. While copywriting requires shorter words to sell a product or service, content writing requires longer words to pass across information.

3. Goal:- Similar to their purposes, what a copywriter hopes to achieve with their contents differs from what a content writer aims to achieve with theirs. The goal of copywriting is to promote a product or service and, by doing so, make a profit, whereas the goal of content writing is to inform an audience about a particular issue or topic and, by doing so, engage them and earn their loyalty. 

4. Approach:- Since content writing provides information, most content writers do take a radical approach in creating contents. This radical approach usually involves in-depth research and the use of SEO practices. This is different from copywriting which requires a copywriter to focus on the needs and the emotional state of their audience when creating contents. 

5. Traffic:- while copywriting and content writing are both used to drive traffic to websites, one thing that differentiates them is that the former is used to drive traffic and convert it into sales, while the latter focuses on driving traffic alone. 

So, while a content writer tailors their message in a way that will drive people to their website, a copywriter tailors their message in such a way that their target audience will not just visit their website, but also patronize them.  


Copywriters and Content Writers

A copywriter is someone who writes sales copies for a business or brand, while a content writer is someone who writes contents for a website and other related fields, usually those of a business or brand. 

While these two both create content using written words, there are certain traits that differentiate them from each other. Some of these traits are:

1. A copywriter writes to influence or convince, while a content writer writes to inform. 

2. A copywriter relies on their ability to influence or convince people with their words, while a content writer relies on research and SEO practices. 

3. While a copywriter writes with the intent of selling, a content writer writes with the intent of sharing information.

4. A copywriter is expected to have excellent marketing skills, while a content writer does not. 

5. Copywriters produce results in the short term, while content writers produce results in the long term. 



Whether you choose to go into copywriting or content writing, just have it at the back of your mind that you will be required to write. Whichever one you choose will determine your reason for writing. If you are writing as a copywriter, you will be writing to sell, but if you are writing as a content writer, you will be writing to inform. 

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